Episode 7

Frictionless Localization: What It Is and How to Get It

Available on-demand

It goes without saying (but we’ll say it anyway), connection in today’s digital world is a matter of survival. And yet, seamless connections between customer touch points and content remain challenging and elusive to even the world’s most prominent brands. 

Managing and re-purposing content across corporate silos and repositories is not just time consuming and tedious, but it’s also error-prone, particularly when international languages and market strategy are involved. Understanding and addressing the bottlenecks of human intervention and content silos is key to accelerate time to market and reduce management overhead. 

Join our expert panelists, Allan Hall [Xillio], Adam Asnes [Lingoport] and Marcus Casal [Amplexor], to hear different perspectives about how a “connectivity workflow” focused on content automation and extensibility, ensures effortless global user experience and adoption, without disrupting existing workflows and legacy systems.  

They will discuss how to take a strategic approach to frictionless localization, focusing on process and technology, to scale up your content and remain competitive in today’s global marketplace. This is your chance to ask the experts about tips and suggestions for ensuring your own smooth operations in the context of a global commercial enterprise.  

Bios

Allan Hall | Xillio

Adam Asnes | Lingoport

Marcus Casal | Amplexor

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the help of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content, making it a strategic differentiator. 

Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.

More from the series

Ep. 4 | October 1

How to Make Marketing Memorable: Separating Science from Science-Fiction

Ep. 5 | October 15

The New Localization Toolbox: Delivering Multilingual Content for the 2020s

Ep. 6 | October 29

Aligning Localization with your Corporate Strategy: Driving Maximum Program Results