Over the years, Swiss Precision Diagnostics GmbH (SPD), GmbH, the company behind the leading pregnancy and ovulation test brand Clearblue®, found discrepancies between its existing glossaries and final translations.
The discrepancies included:
- Outdated and unapproved terminology
- Multiple translations for key terminology
- Lack of harmonization between term bases and final translated files
In Part II of a webinar series presented by SPD, Lesley Foster provides insights on how she implemented a terminology management program that resulted in less rework and significantly improved quality of SPD’s localized deliverables.
Discover this success story
About the Presenter
Lesley Foster, Brand Manager (Global Digital Design), Swiss Precision Diagnostics GmbH
For more than 30 years, Lesley has worked in the medical device industry. She began her career as a laboratory technician purifying monoclonal antibodies for Clearblue Pregnancy and Ovulation Tests, then moved to work in customer service / consumer Careline, technical training, sales and medical detailing then finally into marketing 15 years ago. Working with key customers, physicians and then in specific market, regional and global consumer marketing roles has enabled Lesley to understand some of the nuances of communication across audiences, geographies and cultures. This has meant that in her current brand franchise role Lesley is ideally placed to lead the relationship with Amplexor, thinking about translation and adaptation of marketing assets in a way that ensures the meaning of the communication is relevant as well as technically correct and compliant