Many US and Canadian companies are scaling up operations in EMEA to increase revenue in key markets. But, if you want to enter new countries, it is imperative to globalize your company’s content to align with target audiences in those regions. Also, it often helps to use a country, such as Ireland, as a jumping off point to access the rest of Europe. An end-to-end content globalization program coupled with the right operations-hub locale can fuel the success of international expansion.
Is your company interested in expanding into new countries? We can give you the tips you need to feel confident about scaling up in EMEA and the rest of the world!
Our webinar will highlight strategies for removing language barriers and achieving globalization success. Attend to gain a better understanding of:
- What “going global” means – preparing your product and marketing message for international distribution
- What a localization strategy involves – languages, processes, platforms and tools
- How people, processes and technologies are connected – traditional translation vs. Amplexor’s approach and how ConnectivityExpert saves you time and money
MEET THE SPEAKER
Grainne Maycock, VP Sales at Amplexor
Grainne resides in Dublin Ireland and has over 17 years of executive-level experience in the localization industry. She has worked with many of the world’s largest organizations across the IT, life science, online consumer, telecommunications, manufacturing and marketing verticals, helping them create and implement programs to optimize global content release and increase global market share and revenue through effective multilingual content release programs. Gráinne was a member of the LocWorld program committee in 2011 and 2014 and is also involved in helping with Brand2Global, an event designed for executives who drive global marketing. She is a regular speaker on globalization and localization topics at industry events.