In a highly competitive landscape and complex content ecosystem, it is crucial to adopt thoughtful, engaging and measurable approaches to enable accelerated digital content success. However, enabling digital disruption in a large enterprise requires harmonious collaboration across cross-functional team members, Marketing, Global Content and diverse external partners. Companies will want to avoid stumbling upon potential roadblocks, like the lack of alignment regarding business outcomes and KPIs. When Globalization and Marketing teams work independently, companies risk a cohesive global customer experience.
Join Amplexor’s digital strategy and SEO expert Svetlana Stankovic, SpecSaver’s global brand champion, Hannah Ellis and Indeed’s global content and localization expert, Esther Curiel in this engaging discussion. They will discuss valuable insights on challenges you may face and offer suggestions to bridge the gaps to achieve global content excellence. They will describe how to drive end-to-end content performance through streamlined digital marketing approaches and analytics, ensuring that your teams aligned and working toward the same goals.