Adobe Tech Comm Roadshow France: Toulouse

Join us for Adobe Tech Comm Roadshow in France as we explore the one core business asset that no one seems to talk about: Content. We have specifically designed this event to give you an opportunity to meet and learn from renowned technical communication experts, get hands-on with the latest tools, and connect with peers over a free networking cocktail hour following the event. You might even win a prize at the free lucky draw and end the day on a high!

We are at the hotbed of content innovation, here in France; and you could be updated on the latest trends, transformations and workflows that shapes content strategy today. Explore structured content, tackle localization issues, learn about content innovations and much more.

Future of Technical Communication: Findings from Adobe Tech Comm Survey 2017-2018

As Technical Communication professionals, it’s important for us to understand and stay on top of key industry trends as they shape the future of Technical Communication. This year, Adobe received responses from more than 2000+ content professionals across 30+ countries and 32+ industry verticals making the Adobe Tech Comm Survey 2017-2018 one of the largest Technical Communication surveys in the world.

In this session, you will learn:

• How the adoption of structured authoring is growing steadily and which standards are gaining popularity
• The future of various output formats – PDF, Responsive HTML5, Mobile output and others
• Flight into the world of Chatbots: are they on the runway? taken off? en route? or landed?

How Adobe FrameMaker 2017 solves major challenges for interactive, multilingual and multiformat documents

As technical communicators, you are always striving to streamline your content creation and delivery process for higher productivity. SINGLE-SOURCING becomes very important when you want to publish documents on different devices, trying to deliver the information tailored to the product’s configuration chosen by customer. You will see in the presentation how Adobe FrameMaker 2017 addresses these challenges, if you don’t know FrameMaker at all or are using an older version.

In this session, you will learn:

• How to organize your templates for a SINGLE-SOURCING workflow
• How to prepare content for multichannel publishing
• How FrameMaker 2017 improves documentation with personalization and rich media integration

Delivering a consistent content experience by bridging the gap between Marketing and Technical Content

For the last decade, most discussions in technical documentation has been all about automation, moving to XML and structured content, improving quality, managing content and workflows more efficiently, and of course: reducing costs. Now it’s time to talk about the customer experience! And it’s time to talk about the customer journey.

Our customers expect a conversation—an experience. Much of the purchasing decision happens outside of the “normal” (aka outdated) view of the purchase funnel. The line between pre-sales and post-sales continues to blur. Surviving in this environment requires a shift in focus towards a compelling customer experience.

In this session, you will learn:

• How the convergence of pre and post-sales content impacts business
• How it’s becoming increasingly important to understand technical communication as marketing communication
• How technical writers can influence the shift toward a digital experience
• How to design, manage and deliver a rewarding experience to your customers at every touchpoint of the journey

AEM & Augmented Reality: The future for product information and after-sales support

As Augmented Reality gets literally real in different areas of our daily lives such as entertainment and communication, it has been also gaining momentum in different business domains. From R&D to marketing through customer support, AR technology is already creating real value, efficiency and revenue in companies of different sizes and industries.
Amplexor has teamed up with Adobe to show how augmented reality technologies can be integrated in digital platforms to improve engagement and user experience.
In this hands-on session you will discover:

• How to easily create AR experiences for your business
• What content, technology and resources are required
• Which innovative features brings the XML documentation add-on
• The benefits of consolidating marketing and technical content on one platform
• Exciting approaches to the automation of content-related processes
• Clients’ success stories: improving after-sales support with interactive augmented reality guides